Gift Cards: A Thoughtful Gift After All

A gift card has often been thought of as an impersonal gift, lacking the thrill of the surprise and warmth associated with a “real” present. Although there might be some truth behind this, giving a gift card can also be viewed in a more positive light.

Generally speaking, a gift card can represent a very practical and “headache free” gift. And, in this uncertain economy, it can actually be the perfect, economical gift. It can suit those who are really particular about what they wear or those who seem to have everything their hearts desire. There are also those acquaintances whose taste is uncertain, yet we would still like to extend a nice gesture. We can surprise our friends and family with a gift card to their favorite restaurant.

Gift card buyers do need to be informed about the cards they choose because some cards have restrictions, such as how they are used online, when they expire, which locations are accepted, etc. Overall, remember, with a little thought, a gift card can be a very thoughtful and memorable gift. So, if you are thinking of giving gift cards this holiday season (or giving them to your employees), hopefully I’ve changed your perception to see that it’s not such an impersonal gift after all.

I would like to remind you that if you have any questions about the tax implications of giving bonuses and gifts to your employees, please do not hesitate to give a call at 415-252-7552.